Good:
These salt & pepper shakers are cleverly masked as batteries - They're effective for a few reasons, one being that the 'energy level' is the indicator of how much is left in each. The clean, mechanical look and the modern type treatment not only makes the product look sleek, but effective in its funcionality.
This Gin bottle packaging utilizes a minimal swiss style design, with a sophisticated, illustrated look. The ornate logo gives it a feeling of lavishness without looking too pricey.
This wine botle package utilizes a stark contrast to draw the eye to the brand name, as if said by an outside source ( maybe the bottle itself? ). It looks sleek, futuristic, sexy, and grabs the attention.
These assortments of over-the-counter medicines have been put into a much more casual catagory, rather than appearing cold and clinical. They address the feeling of the symptom more than the medical aspect, and are nicely color-coded. The humor works well with this product, it makes people give a second glance.
These seed/seedling packages are not only recyclable, but biodegradable. They utilize the look of organic materials, and it's actually okay for the environment. They all have a nice, delicate, dainty look but they're also not too light as to portray too much fanciness.
Bad:
For such a small package, the amount of examples they show on the front is ridiculous, superfluous tiny images that don't really convince the buyer of anything. The headline at least stands out, but the blue and brown together don't make for an appealing or even appetizing product.
While not being completely horrible, this container of sea salt has a lot of issues with it's contrast of imagery and type. A lot of the information is too dark to easily read against the background. There also seems to be a square with an image of salt water... in front of an image of salt water.
The only good thing about this is that the headline is the biggest thing on there. There is far too much type going on here, so after one reads 'honey' the eye doesn't know where to go next. The thin red information text doesn't go well with the bright yellow background either - for readability it's a failure.
There are a few issues i have with this Laxative packaging. First, there's an image of an orange on the bottom left corner for some reason. Second, the gradient makes some of the dark informational text get lost. Lastly, there is an uncomfortable negative space below the main paragraph of type.
I don't even know where to start with this one. There's no indication of where to look first and where to go from there - it looks like someone took a bunch of type and threw it down without any concept of heirarchy or negative space. It's a mad cluster of information, most of which does not need to be included on the front of the package, or on the package at all.
